Mica are all about delivering a service and a shopping experience that our customers desire. In order to meet these desires and service both our members' and their customers' needs, Mica differentiated their brand to best suit the markets' and areas' needs. Each segment has a specific goal and is clear in its offering to the market.
The segments are as follows:
Mica Build - Positioned perfectly for all your building and construction materials, Mica Build has what you need for your hardware projects!
Mica Paint & Hardware - Mica's core and "expert around the corner store". This brand segment needs to be positioned as a convenient place to go for expert advice and D.I.Y & hardware items.
Mica Home Warehouse - For all your D.I Y, hardware and home improvement requirements! Knowledgeable advice, personalised service with a wide range of products at the best value for money.
Mega Mica - The place you go to make all your home improvement dreams come true! A MEGA range of all products under a MEGA roof!
