Mica is South Africa's leading independent hardware group, with over 160 independent trading members nationwide. For nearly 25 years, Mica has capitalized on the combined buying power of the group and the expertise of the individual store owners to deliver a wider range of products and better value for money.
With the highest level of spontaneous awareness amongst consumers in the hardware industry, Mica means more feet in your store Mica spends over R30 million annually to promote its stores, with a saturated multi media marketing campaign and ongoing research to ensure we continue to offer an innovative retail experience.
Micas product offering includes a range of Exclusive Brands which encompass a wide array of categories offering you additional margin opportunities and serve as a tool of differentiation from your competitors. For more info CLICK HERE
When you join the Mica family, you gain the support and dedication of an experienced team of experts who will provide you with advice on how to continue to build the Mica brand and create the unique Mica atmosphere where people love to shop.
Mica Support
We at Mica provide you with the support, systems and tools to ensure that you keep your Mica store running at its optimum potential for years to come.
On joining the Mica family we will assist you with: Finding the right location (if you are a new operator) Store set up and design detailing interior and exterior branding standards, fixtures and fittings, optimal product offering and pricing and admin system setup Store launch plan
The Mica teams dedication and expertise are focused on helping store owners run their businesses productively and efficiently.
The Team:
Marketing Department - the marketing team not only manages the representation of the Mica Brand nationally and the maintenance thereof, they implement a saturated media campaign throughout the year consisting of TV, radio, monthly leaflets and magazine advertising.
Merchandise and Buying Department - a fully functional buying team are responsible for category management by sourcing innovative ranges, creating retail pricing strategies and facilitating supplier negotiations. Mica continues to import and extend its Exclusive Brand ranges thereby increasing your competitive advantage.
Finance Department - the finance team assist in building financial models and in identifying any short comings that may be detrimental to your business and offer advice on how best to correct them.
Regional Operations Department - the success of the Mica Group depends on the success of its Members so we have a team of Regional Managers who manage regions by means of regular store visits offering the support needed at store level to ensure business success.
Training Department - the training team conduct regular in-house training sessions in retail skills and product knowledge.
Store Development & Expansion - the store development team continue to grow the Mica footprint throughout Africa. They offer assistance in locating the right site, negotiating lease and rental agreements, design and architectural footprint as well as store layout and brand representation.
